The Creative Process
I have been designing a business card for someone recently. She is a creative person and so is her business. That means what seems like just a simple business card design is actually a detailed template for her entire business plan. In planning it out with her I asked a lot of questions, from who is her target audience to what colors she likes. That gave me a starting point but my creative juices didn’t start to flow until I was actually in Photoshop working on fonts, colors, and imagery. It was then that I saw progress. And that is because the act of working is like the act of getting your heart rate up. You don’t get your heart beat up BEFORE you exercise. It’s the exercise that makes your heart rate go up!
This idea is not exclusive to creative work. Another very similar quote brings out how it applies to almost any life situation. “It is easier to act your way to another way of feeling than it is to feel your way to another way of acting.”
Here is the final business card design, by the way.
“You don’t think your way to creative work, you work your way to creative thinking.” – anonymous