When I was a kid growing in Los Angeles we were die-hard Dodger Baseball fans. The announcer for the games had a lot to do with that since we listened to most of the games on the radio. His name is Vin Scully and he started broadcasting for the Dodgers when they were still located in Brooklyn, New York. That was before I was born. He came with them to LA and announced their games until last year, 2016. That was 67 YEARS of broadcasting. I mean really, that is a ridiculously long time. That is 3 broadcasting careers, not one.
Why do I mention him? Because his magic was in never being cliché. Yes, he might repeat himself in describing a play on the field, but over the course of a game or a season he would pull out of his original mind a connection, or a word, or an analogy he hadn’t used before and give it to us in telling the story of the games. It really was incredible. I loved him as a kid, as a young adult and as an older man. He truly was an artist with words. Always unique and compelling.
Political and PR Speak
This happens all the time in politics. Politicians are pointedly bad at saying something original since they are constantly trying to make sure they don’t offend anyone or misstate something. They end up spewing clichés that no one is really listening to. That is why Trump garnered so much attention, because he didn’t say clichés. He spewed disgusting stuff in my opinion, and still does, but he can never be accused of being cliché.
The same thing holds true in corporations and their communications. The PR and Legal teams go over pronouncements with a fine tooth comb to make sure nothing will make them liable or unlikable in the marketplace. The end result is cliché patter that is not listened to and means nothing. It is the exception to the rule when a company leader steps out and actually says something real and original.
The clichés in life blind a person from seeing the beauty in life. That is why being you is more important that trying to be someone else. Be you or you won’t be seen. And that would be very sad.
Drawing and commentary © Marty Coleman | napkindad.com
“Beauty is a brief gasp between one cliché and another.” – Ezra Pound