Scenes from a conference.

We woke up to snow on May 3rd! Wow.

Ted Rubin is one of the reasons I came to the conference. I heard him speak when I was speaking at BlogWorld in 2012 and his ideas have kept me thinking ever since. The photos and napkin illustrates why.

He had the entire audience go out into the hall and have a skipping parade.

One of his most important concepts for online work is focusing on ‘return on relationships’ instead of ‘return on investment’.

One of his insights is to not discriminate against followers, whether they are just lurking or in a profession that isn’t immediately obvious as a good fit or connection.

I met Natalie Aydelott the first night. She was the one who explained what Collective Bias is all about. She has been a warm and helpful guide the entire weekend.

The conference is not just your mommy’s mommy bloggers – Dueling Mohawks!

I have no idea what this is about but it was too bizarre not to share.

The company putting on the conference is four years old so there was a birthday party last night. Dawn Sandomeno of www.partybluprints.com saw my drawings at the party and wanted me to draw her. She was worried about a profile pose but liked it at the end.

Finally, I went back to my hotel room. On the way I happened upon therapy session among the conference chairs. They were being taught how to be more comfortable. I appreciated hearing that and look forward to sitting on of them tomorrow.

SoFabCon – Day 1

SoFabCon – Day 2

SoFabCon – Day 3 & 4

SoFabCon – New Friends